Art directed brand asset creation including casting, wardrobe, photo shoot and retouching to support OnStar’s 2018 ‘Be Safe Out There’ campaign.
After 3 weeks of shooting, 40 tons of ice, shutting down a major LA freeway and destroying a perfectly good Chevy Equinox, we created an asset library that could visually communicate the benefits of OnStar for the foreseeable future.
Agency: Campbell Ewald
Creative Director: Jim Millis
Photographer: Dana Neibert